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Usability testing methods for websites. Not only can the researchers collect the results easily but they will also improve the result accuracy. Two of the metrics most commonly collected in quantitative usability testing are task success and time on task. Sign up for a free Hotjar account and SEE how visitors use your website. First, let’s have a web testing checklist: 1. There are a vast number of usability testing for websites methods, we will list here the most common ones: Hallway usability testing: according to this method, random individuals (as opposed to experts) are chosen to test a website. The cost of unmoderated testing is lower, though participant answers can remain superficial and follow-up questions are impossible. Not only you can get the results quicker, but this test will also be the most convenient for the participants. After choosing a method, you can do usability testing using these six steps: Now, there shouldn’t be an excuse for bad customer experience on your site! Compared to remote tests, in-person tests provide extra data points, since researchers can observe and analyze body language and facial expressions. However, the development stages and the method of testing determine how many participants are needed. There are basic parameters to use on usability testing. Not only that, most people come to your website for specific needs, like to book a ticket or find a piece of information. You might determine whether all of the four fields should be correct all the time or you can tolerate mistakes in one of the fields. On the other hand, the in-person testing might take more time to gain results. One of the first steps in each round of usability testing is to develop a plan for the test. Remote or in-person: remote tests can be done from anywhere, and are completed either online or over the phone. To analyze and evaluate your usability testing results: Learn more about each of these 5 steps to assess usability in the analyze your results section of this guide. Moderated or unmoderated: moderated tests are led by a professional who guides and observes users through the entire testing process, while unmoderated tests are done without guidance. Ausgewählte UX Methoden im Überblick. Because they are less expensive than in-person interviews, they help collect more data in a shorter period. Ein Usability-Test sollte Website-Betreibern oder Produktanbietern sowohl positive Aspekte auflisten als auch besonders problematische Stellen aufzeigen – inklusive Empfehlungen zur Lösung. For example, you can ask a participant to book a cheapest one-way flight from JFK International Airport in New York to Heathrow International Airport in London on a specific date, then see how smooth the process is. There are three types of usability testing that you can choose based on your needs and goals. This is an easy way to collect a large amount of qualitative data about people’s first impressions and reactions to your site. It’s low cost and relatively simple testing that enables real user feedback. Tests that are moderated and conducted in-person offer the most control. Remote usability testing allows you to conduct user research with participants in their natural environment by employing screen-sharing software or online remote usability vendor services. The downside? Usability testing is a series of actions to test how easy your website is to use from the perspective of the end user. Every website, app, or tangible product should go through some degree of UX & usability testing. The examples of session recordings and first-click tests (mentioned earlier on this page) are two types of remote, unmoderated usability tests. Let’s say you might want to include the ease of finding the right booking page as an indicator. Sign up for a free Hotjar account and use session recordings to start seeing how visitors use your website. To fully analyze website usability, one should employ two disciplines, namely, UI-design and audit. Usability testing example 3: natural test A natural usability test means that the users are not directly notified or provided any set of test tasks. Achieve UX nirvana thematic or correlational analysis allows designers gain feedback on other... Well-Designed, there are many online services that would help you to get the results easily but they complaints! Testing ( mentioned earlier about booking a one way cheapest flight on a certain date this method, can... If during the test testing focuses on collecting metrics that describe the user experience include the ease of finding right... Every method has it ’ s used for testing prototypes, websites, apps, devices, and.! Navigate to complete a number of tasks, while researchers watch, listen, and ensures customer.! 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