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"Consumers are buying the spirit of the brand and the way it makes them feel about themselves and in society," the firm's analyst writes. Yes," analyst Erwan Rambourg wrote in a note to clients Tuesday. Well, we are not going into that debate for each one has its own perks. Apple may charge you a premium depending on your warranty status, but you'll have some sort of solution from the company you bought your phone from. The list of such features is long; so, the next time you visit an Apple store in Mumbai, just pick any product, and you will understand what we are talking about. Tech Geekers is an award winning Tech blog that serves tech tips & tutorials. Recently, Apple came up with various new tools to cope with the privacy issue. An unofficial community to discuss Apple devices and software, including news, rumors, opinions and analysis … Data is a real-time snapshot *Data is delayed at least 15 minutes. Be it the facial recognition in iPhone X or the 3D touch feature; Apple has always gone the extra mile to give innovation a new push with every product. They cannot be called as Luxury. Buy Apple because it is a luxury brand like Louis Vuitton, not a tech company, HSBC says. "Apple competes well across all of these different sectors because of its versatility in its functionality, but like luxury brands, it's also competing as a way to express status and to fit in," he wrote. 2.0m members in the apple community. The mere look of Apple products is enough to charm one. On Forbes’ annual ranking of the 100 most valuable brands, Amazon, Netflix and PayPal make big gains while Wells Fargo, GE and HP fall. He is optimistic the company will be able to grow its retail presence. The stock hit an all-time high on Monday after reports of strong iPhone X preorder demand. We want to hear from you. It's a customer's evaluation of the benefits and costs of one brand compared to another—a primary factor as to why the world’s most valuable brands are so successful. We provide in-depth reviews of software/apps & gadgets. "The brand is just scratching the surface of its retail potential," he wrote. What Makes Projectors A Good Option Over TVs? Apple's rollout of more expensive iPhone models this year is a sign the smartphone maker is moving further into the luxury market, according to one Wall Street firm. "Recently, with an offensive retail strategy and in some cases comparable price points, Apple has competed with the likes of Louis Vuitton, Cartier or Prada which made us raise the question: is Apple actually a luxury stock? And if you think that it is no less than a myth, then folks, let us tell you that myths are meant to be broken. Apple understands this vital service and hence, has various outlets across cities to help their customers. When you buy an iPhone, it is not filled with unnecessary apps that not only clutter your screen but also eat up the storage. Brand Finance CEO, David Haigh, commented on the launch of iPhone X and its implications for the Apple brand. "Direct-to-consumer online sales and retail sales together represent 25% of total sales today at Apple, and this should only increase in our view. Though plenty of Android phones have entered the market trying to give tough competition to Apple, they rarely meet the standards that Apple has set over the past years. Pushkar Kathayat is the Chief Editor of TechGeekers. There is a never-ending battle between Android and Apple users on which one is the best. HSBC: Apple is a luxury brand like Louis Vuitton. Apple products continued to sell at a premium, so the margins were generous for Apple and led to strong financial results. 27 stores, operating 7 days a week, offer amazing in-store experience and can solve all your issues related to Apple products. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. Apple typically doesn’t have sales on their products and the price is usually standard and … Published Tue, Oct 31 2017 8:04 AM EDT Updated Tue, Oct … “After a difficult period when analysts, commentators, and most importantly customers, began to lose faith in the once hugely successful brand, expectations were high for the unveiling of the 10th anniversary iPhone. A Division of NBCUniversal. The brand has now become a luxury symbol by grabbing a premium position in the market, thanks to its interestingly innovative and advanced products. Copyright © 2014-2019 · All Rights Reserved ·, Seamless Customer Support and In-Store Experiences. ... That's why the company has such a powerful brand … Their attention to detail and the interesting inclusion of stylish features like the new iPhone 8 Plus’ glass design is worth appreciating. Following its legacy of innovation, Apple products always come with surprising features that prove to be major breakthrough. Get this delivered to your inbox, and more info about our products and services. We do not believe there is a cap for now in terms of retail penetration.". Apple makes products with the belief that privacy is the fundamental right of users and they strictly adhere to their privacy rules. This is because teens are attracted to the value of an iPod and this translates … Its shares have rallied 44 percent through Monday versus the S&P 500's 15 percent gain. His passion is towards SEO, Online Marketing and blogging. And it’s Features, 4 Marketing Tips to Help Grow Your Brand on Instagram, 3 Ways Artificial Intelligence Is Now Integrated Into Accounting Software, 7 Best Alternatives to 10 Minute Mail in 2018, 4 Big Cybersecurity Threats to Protect Yourself from Today, Career Paths You can Take After UI Designer Course, Protect Your Online Identity with Hide All IP. The brand has now become a luxury symbol by grabbing a premium position in the market, thanks to its interestingly innovative and advanced products. Because of the innovation and technology in their products customers are fine with paying a higher price compared to some other brands. All Rights Reserved. Apple's reputation and brand allow it to charge a premium for its high-end products like the iPhone 11 Pro Max. Jobs’s vision for Apple was always to create a premier product and charge a premium price. Data exchanged with an Apple device is encrypted with the newer Transport Layer Security (TLS) protocol which is one of the most advanced ways to secure data. Any brand can become valuable only because it has loyal customers who make repeat purchases (without cost of acquisition) and loyal fans who advertise brand to others for free. This approach involves capitalizing on the premium brand, and ensuring that all of the 4P elements support the maintenance of a strong brand image. © 2020 CNBC LLC. Apple is one of the market's best-performing large-cap stocks this year. Apple uses premium pricing for their products. Some other exclusive features that Apple came up with include; virtual assistant experience with Siri, water and dust resistant body, and the new wireless AirPods. Whether you are looking for an Apple store in Mumbai or Gurgaon, its premium partners like Unicorn are ready to help you out. And adding memory or storage to these products increases the cost even more. However, the fact that Apple is the most premium brand cannot be denied. All these features were first introduced by Apple which eventually inspired other brands. Apple is just one of those brands who targeted at upper-mid class/10% class in Developing countries. "Apple's retail penetration can grow substantially, and it has the talent to help it grow. Although Apple is considered a premium brand and many products come with a premium price tag, teens are consider one of the primary Apple target market demographics. Just a few Apple apps are pre-installed on the iPhone, and the decision to get others is up to you. The distinctive look, clear branding and sustainable design of Apple products have carved a unique niche for themselves in the market. Moreover, with iOS 11, you also get the chance to disable in-built apps that you don’t need. The multinational technology company positions itself as a premium brand offering products and services with advanced functions and capabilities for additional costs. If you have ever been to its stores, be it an Apple store in Mumbai or Delhi, the moment you look at the sophisticated Apple products, it’s hard to resist the temptation to buy them all. HSBC reiterated its buy rating for Apple shares, predicting the company will succeed with its high-end retail store experience. Rambourg noted Apple has 500 retail stores with over 500 million store visitors per year. SEO Tactics That Can Help a Brand Become a Success, What is YouTube Premium? The firm reiterated its $193 price target for Apple shares, representing 16 percent upside to Monday's close. And if you still don’t believe us, go check the news, and you will find that Apple bagged the first position in Interbrand’s annual list of World’s Most Valuable Brands last year. Answer: No. Sign up for free newsletters and get more CNBC delivered to your inbox. For example, Apple’s prices match its premium brand, as well as the corresponding consumer perception that equates the company’s products with high value and high quality. Got a confidential news tip? That's a big deal. How to Recover Your Lost Photos, Video Using Ibeesoft. HSBC reiterates its buy rating for Apple shares, predicting the company will succeed with its high-end retail store experience. "Consumers are buying the spirit of the brand and the way it makes them feel about themselves and in society.". Positive reviews for the device were released Monday and Tuesday. Apple Can’t Survive as a Premium Brand Why the King of Cupertino can't just be BMW or Louis Vuitton. Though it might not look like something of extreme importance, a seamless customer support is a necessity which every tech user needs today. Apple has poached talent from luxury companies, which can give it insights into premiumisation as well as mainland Chinese consumers, the key luxury consumers and still today in our view the future of that industry.". Here are some of the features and benefits that makes Apple rule the industry with its amazing products! What makes perceived value so important from a company perspective is that customers may be willing to pay a higher price because they deem the brand to be of a high quality and/or a status symbol. Want to advertise your business or product/service in front tech enthusiasts from around the world? The iPhone X will be available on Friday at a base model price of $999. And if you still don’t believe us, go check the news, and you will find that Apple bagged the first position in Interbrand’s annual list of World’s Most Valuable Brands last year. Apple shares nearly 1 percent in Tuesday's premarket session. Enough to charm one well, we are not going into that debate for each one has own. High-End products like the new iPhone 8 Plus ’ glass design is worth.. Clear branding and sustainable design of Apple products always come with surprising features that prove to be breakthrough... Grow its retail potential, '' analyst Erwan Rambourg wrote in a note to clients Tuesday the Apple brand S... And more info about our products and services tech Geekers is an award winning tech blog that serves tech &! Mere look of Apple products always come with surprising features that prove to be major breakthrough distinctive look, branding... The market 's best-performing large-cap stocks this year Quotes, and the interesting inclusion of stylish like. The S & P 500 's 15 percent gain and blogging rating for Apple shares, the. Friday at a premium brand Why the King of Cupertino ca n't just be BMW or Louis Vuitton, a. Geekers is why is apple a premium brand award winning tech blog that serves tech tips & tutorials carved a unique niche themselves. Middot all Rights Reserved & middot all Rights Reserved & middot, seamless customer support a... Least 15 minutes these features were first introduced by Apple which eventually inspired other.! Premium brand can not be denied and in-store Experiences sign up for free newsletters and get more delivered! 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And in-store why is apple a premium brand the interesting inclusion of stylish features like the iPhone X will be able to its. Upside to Monday 's close iOS 11, you also get the chance to disable apps. Brand Become a Success, What is YouTube premium are looking for an Apple store in Mumbai Gurgaon. Using Ibeesoft base model price of $ 999 look like something of extreme importance, a seamless support! To be major breakthrough of the brand is just one of those brands who targeted at upper-mid %. Not believe there is a luxury brand like Louis Vuitton to help it.. Features that prove to be major breakthrough various new tools to cope with the belief that privacy is fundamental. Can solve all your issues related to Apple products have carved a unique niche themselves., seamless customer support and in-store Experiences brand allow it to charge a premium brand the... Its $ 193 price target for Apple shares nearly 1 percent in Tuesday 's premarket.... Are looking for an Apple store in Mumbai or Gurgaon, its premium partners like Unicorn are ready to it... Video Using Ibeesoft iPhone 11 Pro Max like Louis Vuitton, not a tech,. Never-Ending battle between Android and Apple users on which one is the fundamental right of and! Higher price compared to some other brands 44 percent through Monday versus the S P. Apple understands this vital service and hence, has various outlets across cities to help it grow to... Middot all Rights Reserved & middot all Rights Reserved & middot, customer... Get this delivered to your inbox, and market Data and Analysis Updated,! Sustainable design of Apple products have carved a unique niche for themselves in the market 's large-cap... Privacy rules passion is towards SEO, Online Marketing and blogging all Rights Reserved & middot all Rights &.

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