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We do this by giving them easy, affordable access to the things they need: like healthy food, quality clothes, stylish homewares, the latest technology and more ways to manage their money. Our values are what we stand for. They encourage us to look to the future and find innovative ways to make our customers’ lives easier such as our Waste less, Save more initiative. To add on, the company will get the advantages of competitive advantage theory which emphasizes on the benefit of one country by specification and other through cost reduction. This simply means that with its own benefits, the organization is able to benefit the entire society. If Sainsbury plans to generate large quantity of goods, it has to consider this parameter thoroughly (Scaner, et al., 2009). Over 15 million Nectar card holders shop with us every year – in store, online and through Sainsbury’s Bank. The main purpose of this store is to supply quality hot dogs across different corners of UK. The activities of Tesco and Morrison greatly affects the sales of Sainsbury as if Tesco reduced the price of its products then customers will quickly changes their preference because Tesco also holds a sound brand name in the market. The holding company, J Sainsbury plc, is split into three divisions: Sainsbury's Supermarkets Ltd, Sainsbury's Bank and Sainsbury's Argos. The major forces basically comprises of actions of the potential customers, economic system of scale, pricing and output decisions and supply & demand in the market. Government policies are also kept in consideration as it plays a crucial role in the operations of any business. It will be back shortly! These factors include elevating multiculturalism levels, increase in the international trade and interdependency of national economies. These stores reverted to the standard Sainsbury’s brand and superstore format in 1999. Even the technological changes also impact the business. A Gift Card from Sainsbury’s can help give your business a boost – whether you’re looking to increase sales, appeal to new customers, motivate staff, increase loyalty or simply say thanks. The profit margins are generally high in a monopoly market structure (Ankerl, 1978). There are many responsibilities that Sainsbury have to execute and have set of objectives which it has to achieve. To discuss and understand these determining factors, PESTEL analysis must be done. It went public very successfully in 1973 and in 1979 developed a further joint venture with Belgian retailer, GB-Inno … A large Sainsbury\’s store offers around 30,000 products and an increasing number of stores also offer complementary non-food products and services. Our purpose is to help our customers live well for less. We’re also developing our stores, offering wider choices of food, general merchandise and clothing under one roof. We want to be an employer where colleagues love to work. But, increasing competition in the market constantly affects its business operations in the market. In addition to these activities company actively contributes to various local charity schemes in which all the employees are eligible to nominate a charity program to support. Its main purpose is to provide quality health care services to the people of UK at convenient price. We believe in being fair to our suppliers and our environment, and don’t cut corners for short term gain. colleagues per year attend skills courses. The Business Environment Assignment will focus on Sainsbury PLC and analys e its strategies and how it manages it stakeholders. ISBN 978-0-8133-4202-3. This gives us a detailed picture of how they shop with us, across all our channels and allows us to find out what they value, how their needs are changing and how we can serve them better. Hill, C. (2008) Essentials of Strategic Management, London: Cengage Learning. Thus the demand and supply patterns are uniform. National Health Services (NHS): - NHS is a central tax funded service that works for providing comprehensive range of health services to the people of UK. A major decision taking power rests in the hands of private organizations but government makes some regulations in order to monitor sustainable execution of business operations in the market (Eckstein, 2001). Sainsbury's is introducing extended opening hours at its supermarkets this Christmas. They’re at the heart of everything we do and have been central to our business since day one. Perfect Market Structure: Perfect Market Structure is an ideal market structure where many companies are operational in a market segment. Sainsbury also organizes its annual games for its employees in which different sports activities are organized for the employees, this measure helps the company in motivating its employees towards physical fitness and passion towards sports. This is what we mean by putting food back at the heart of Sainsbury’s. We’re well known for having great customer service and that’s all down to the commitment and collaboration of our colleagues. Since Sainsbury has opened its stores in new locations due to the presence of international trade, it has considerably increased the employment opportunities for the locals. During the year, we send around 35 million mailings to Nectar card holders, using their shopping preferences to tailor personalised offers and vouchers. Unit 1 Business Environment Assignment – Sainsbury Plc has thrown light on business organizational purposes, international markets environment, and various external and internal factors prevailing in it etc. Sainsbury’s Supermarkets is the UK’s longest standing and third largest major food retailing chain, having opened its first store in 1869. The two factors which Sainsbury PLC considers while deciding the price of product are the price offered by the competitors and the price which the customers are willing to pay for the product. The marketing management team has made different levels for the employees and different levels have different remuneration allocated with it. 1 decade ago. The management team must analyse these policies on a regular basis and must do the required changes in the business operations in order to thrive and maintain its position in the market. This sort of market economy keeps the concern of both consumer and supplier and maintains synchronization in the market. Any organization can contribute in the market according to the capital and capabilities of the organization. In order to ease out the operations of the company, Sainsbury is divided into Sainsbury Supermarkets, Sainsbury Convenience Stores, and Sainsbury banks. 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